Traveling solo as a young woman can be empowering—but it also comes with real concerns about safety, affordability, and access. For many 20-something women, these barriers make travel feel more intimidating than exciting. That’s why Intrepid Travel, a global adventure company and certified B Corporation, launched its “She Travels” initiative—one of the most powerful Corporate Social Responsibility (CSR) campaigns focused on women in tourism.
This campaign centers on Women’s Expeditions: small-group, affordable travel experiences designed by and for women, led by female guides in countries like Morocco, Jordan, India, and Nepal. The program offers more than just a safe way to travel—it opens up leadership opportunities for women in local tourism industries, supports gender equality, and creates global connections among female travelers.
🧭 Meet the Brand: Who Is Intrepid Travel?
Intrepid Travel is one of the world’s largest adventure travel companies and a leader in ethical tourism. Its entire business model is built around sustainability, community engagement, and cultural respect. Intrepid is a certified B Corp, meaning it meets high standards for social and environmental performance.
Its CSR initiatives include:
- 125% carbon offsetting for every trip
- Financial support for local nonprofits through The Intrepid Foundation
- A longstanding commitment to diversity and inclusion in travel spaces
“She Travels” aligns directly with these goals, focusing on empowering female travelers and increasing women’s participation in tourism economies.
📣 Communication Strategy: How They Got the Word Out
Intrepid’s success with “She Travels” is due in large part to a smart, multi-platform communications strategy. Here’s how they made it work:
- Emotional storytelling: Their website and blog feature stories from both travelers and guides, capturing the emotional and practical sides of travel as a woman.
- Social media campaigns: Using hashtags like #SheTravels and #BeIntrepid, the company shares vibrant content—photos, videos, quotes—to build community.
- Influencer and media partnerships: Travel bloggers and influencers were invited on the trips to help amplify real experiences. The campaign also earned attention from Forbes, National Geographic, and Condé Nast Traveler.
- Email and content marketing: They built landing pages specifically for Women’s Expeditions and used email newsletters to promote trip themes and success stories.
These strategies built authenticity and trust, which are essential for connecting with young solo female travelers.
📈 Was It Effective?
Yes—both in terms of brand success and community impact. The campaign has:
- Attracted 12,000+ travelers to Women’s Expeditions globally
- Increased employment of female guides in regions where women rarely hold leadership roles
- Created a strong online community of travelers who share and recommend their experiences
- Reinforced Intrepid’s reputation as an ethical, forward-thinking travel brand
This success is especially notable because it’s not built on flashy luxury—it’s built on affordability, empowerment, and real-world experiences, which are core to your blog’s audience.
🤝 CSR That Matches the Brand
Intrepid’s core values—ethical travel, gender equality, and environmental care—aren’t just marketing points. They’re embedded into every decision the company makes. “She Travels” fits seamlessly with Intrepid’s mission and provides a clear example of brand-aligned CSR that feels authentic and lasting.
While other travel brands might offer one-off “women’s weeks” or influencer trips, Intrepid created a full, ongoing product line rooted in purpose and impact.
💬 Why It Matters to You
If you’re a young woman dreaming of solo travel but worried about going it alone, campaigns like “She Travels” are game-changers. You get the freedom of solo exploration, the safety of group support, and the joy of knowing your trip contributes to a bigger cause.
This isn’t just responsible tourism—it’s relatable tourism.
Allie GN 